The Rainbow logic of Change
The color scheme of the diagram, which will keep reappearing as you navigate your way through this website, is intended to have a certain logic.. It starts with red for CARE, think hot, angry, upset but not necessarily thinking too clearly. Then, as various people get involved in constructive ways, it cools down to orange in RELATE, and then YELLOW, as in "Let’s figure out what the real problem is that we are so upset about." As we move toward solutions, (ACQUIRE and TRY) the world becomes greener, and when the solution spreads (EXTEND), we enter the clear blue sky of solution land. From the blue, we begin again to be concerned with (a) whether we have really done a good job, and (b) whether we should be thinking again about the whole swath of problems that are out there (RENEW), blue merging to red as in purple or violet). The circle keeps turning, and the rainbow follows.
Havelock's Stages of Change
The website's content is relevant to today's business, education, government and non-profit organizations as they attempt to implement new ideas and innovations in their organizations. It also provides case studies to help help understand the roles of Change Agents and the processes related to Change.