One medium among those listed above may be just right for one particular audience at one point in time, but this does not constitute a total program for gaining the acceptance of the client system as a whole. A complete program will inevitably require the use of several different media approaches to reach various groups with the kinds of messages they are ready to hear. Four principal considerations should enter into your planning for a multimedia program:
The website's content is relevant to today's business, education, government and non-profit organizations as they attempt to implement new ideas and innovations in their organizations. It also provides case studies to help help understand the roles of Change Agents and the processes related to Change.