Group discussion meetings of various sizes can be used to mobilize popular support but, like the demonstration, they can also mobilize resistance if not adequately handled. Group discussion serves many of the same functions as person-to-person contact, but you can reach more people and you can use the group to promote individual acceptance. Groups have these special advantages if they are well handled:
If possible, a group discussion should be an enjoyable experience which is rewarding in itself. People who come to a meeting are usually extending themselves, making a real effort to get involved; their effort should be rewarded. Time should be deliberately set aside for informal socializing between potential users, change agents, and representatives of the innovation, especially between people who don't know each other. Good change agents are skilled at orchestrating such meetings, balancing formal and informal presentations, encouraging questions, etc.
The website's content is relevant to today's business, education, government and non-profit organizations as they attempt to implement new ideas and innovations in their organizations. It also provides case studies to help help understand the roles of Change Agents and the processes related to Change.