It should be noted that rejection of you and/or your innovation can take place at any stage along the way. Indeed, a decision to reject sometimes may be a good decision; the innovation may not, after all, be appropriate for a particular client. Assuming, however, that the innovation is, in fact, suitable, there are some things you can do to reduce the chances of rejection:
Individuals must be encouraged to progress through all the adoption steps in sequence without skipping any. The six steps reflect the natural way in which people come to accept new ideas and practices and give up old ways of doing things. The change agent should keep these hazards in mind:
You will have worked with some members of the client system in your initial planning and they may be ready for trial; others will not yet have enough information, while still others may not even be aware of the innovation.
The website's content is relevant to today's business, education, government and non-profit organizations as they attempt to implement new ideas and innovations in their organizations. It also provides case studies to help help understand the roles of Change Agents and the processes related to Change.