All human activity is made up of repeating cycles of actions driven by the need to survive and thrive. As people and systems learn and grow the set of actions included in the cycle becomes progressively more intricate and more successful. This process guide is founded on the idea of a cycle of specific actions which promote positive system change, a cycle which needs to be repeated over and over again as a change advances, with careful attention to each of the action steps. Thus, the "steps" are also guiding principles which the change agent must attend to on a continuing basis.
The website's content is relevant to today's business, education, government and non-profit organizations as they attempt to implement new ideas and innovations in their organizations. It also provides case studies to help help understand the roles of Change Agents and the processes related to Change.