The Rainbow logic of Change

The color scheme of the diagram, which will keep reappearing as you navigate your way through this website, is intended to have a certain logic. It starts with red for CARE, think hot, angry, upset but not necessarily thinking too clearly. Then, as various people get involved in constructive ways, it cools down to  orange in RELATE, and then YELLOW, as in “Let’s figure out what the real problem is that we are so upset about.” As we move toward solutions, (ACQUIRE and TRY) the world becomes greener, and when the solution spreads (EXTEND), we enter the clear blue sky of solution land.  From the blue, we begin again to be concerned with (a) whether we have really done a good job, and (b) whether we should be thinking again about the whole swath of problems that are out there (RENEW), blue merging to red as in purple or violet). The circle keeps turning, and the rainbow follows. "


Now take a step back and consider the larger context:

A. "Change": What is it?

  • What is natural change in human affairs?
  • What is change as a problem-solving process?
  • What is change as a planned problem-solving process?


B. Place yourself in Context:

  • Your Organization
  • Your place
  • Your situation


C.  Review ALL SEVEN C-R-E-A-T-E-R  stages

     •  This is the heart of this website. The logic and the details of the model are all here.

     •  Each stage has several components and sub-stages discussed in detail.

D.  Choose Your Role

     •  Each CREATER stage points to an important change agent role. 

     •  Which is yours now?

     •  What skills do you need to acquire to expand or strengthen your role?

     •  If not you, who do you need to recruit to fill the other roles?

Welcome to the NEW

Change Agent Guide

​designed and created by

Ronald G. Havelock and Steven Zlotolow, ©2015


If you see yourself as a change agent or you want to become a change agent 

  • in any type of organization
  • at any level in that organization
  • or even outside that organization
  • regarding any type of change 

Congratulations! You have come to the right place!!


Take a Good Look at the figure below

This figure is your key to navigating this site.

You will see it again and again .

It is your key to understanding how CHANGE process works. 

Run your pointer over each stage to reveal a brief overview. 

1. Relate 2. Examine 3. Acquire 4. Try 5. Extend 6. Renew 0. Care